Radico Khaitan Expands Vodka Portfolio with Jamun SpicyMint Variant

Radico Khaitan Limited unveiled Jamun SpicyMint, a new addition to its Magic Moments 'Flavours of India' vodka range, on September 29, 2025. Targeting young, experimental consumers, the variant blends tangy jamun, mint, and spice flavors. Initially launched in Uttar Pradesh, it will expand to Maharashtra, Assam, Goa, Karnataka, and Rajasthan.

Priced at ₹710 for a 750ml bottle, the product also comes in 375ml, 180ml, and pocket pack formats at ₹180. Amar Sinha, Chief Operating Officer, noted Magic Moments surpassed 7 million cases in FY2025, with 20% growth in Q1 FY2026. The brand ranks as India's top vodka and the world's sixth-largest.

Radico Khaitan, operational since 1943, operates distilleries in Rampur, Sitapur, and Aurangabad, with a total capacity of 321 million liters. The company exports to over 100 countries and is a key supplier to the Canteen Stores Department.